The main device is a series of bespoke perspex tube screens on castors reminiscent of giant shampoo foam bubbles. These ‘bubble screens’ incorporate demountable shelves and drawers and graphic display panels.

Bumble and Bumble

The US-based hair salon and retail company appointed Studio Mackereth to create well-designed and adaptable devices to enable more flexibility within the open-plan space.

Housed in an existing eight-storey industrial building in Manhattan’s Meatpacking district, the company was in need of an update that would improve navigation. That led the studio to design a series of moveable layers and elements to the top-floor space as well as the salon below, which would blur the traditional divisions seen between the retail area, gallery, café and photography studio.

Using a series of bespoke Perspex tube screens on casters, reminiscent of giant shampoo foam bubbles, it meant demountable shelves, drawers and graphic display panels could be used as needed.

Location: New York

Date: 2007

Client: Bumble and Bumble

Floor Area: 300 sqm

Early sketch view showing the layered effects created by the new screens, display and furniture to define specific areas of activity within the main space.
Designing for the beauty world is all about stripping away and authenticity.
Caroline Roux, Journalist, Vogue
The Bubblescreens can be moved around to allow for changeable merchandising and also flexible use of the space for events such as catwalk shows during New York Fashion Week.